“A house is much more than a mere shelter, it should lift us emotionally and spiritually.”
- John Saladino*
My design philosophy is based on respect for personal taste, identity and architecture. I embrace design that is not elitist and suits individual requirements, whether for private residences or retail projects. I believe in clear communication, creativity and sensitivity as essential tools of the trade.
John Saladino, one of the arguably most accomplished contemporary American Interior Designers and Architects, realised that whether a tiny squeeze or a generous pad, whether for a day or for a decade, if each time you open the door to your home you are flooded with calm, content and a sense of belonging, simple bricks and mortar have transformed into a space that embraces deepest needs and desires.
Many people can’t envision the potential of a house in need of renovation, an apartment that is stark naked or full with personal items. Getting the delicate balance right, whether for sale or rent, and appealing to people on an emotional as well as practical level means that you open doors to a wider audience.
Retail spaces should be conceptualised with creativity at the forefront, as a direct challenge to mass-marketing. Especially smaller, unique vendors need to set themselves apart and attract customers with concepts that think outside of the box.
*Citation with permission of the Saladino Group.